Privacy Policy

This Privacy Policy explains how Fable Engineering Inc. (“we”, “us”, “our”) collects, uses, and protects your personal information when you visit the Murmur website or place a pre-order for the Murmur smart ring.

1. Information we collect

We collect the following types of information:

• Contact information: your name and email address, provided when you place a pre-order or sign up for updates.
• Payment information: credit card and billing details, processed securely by Stripe. We do not store your full credit card number on our servers.
• Device and usage data: browser type, operating system, pages visited, and interaction data collected through standard analytics to help us improve the website experience.

2. How we use your information

We use your information to:

• Process and fulfill your pre-order.
• Send you order confirmations, shipping updates, and important product communications.
• Respond to your questions, requests, or support inquiries.
• Improve our website, product, and services.
• Comply with legal obligations and protect against fraud.

3. We do not sell your data

We do not sell, rent, or trade your personal information to third parties. Period. Your data is yours.

4. Third-party services

We use a limited number of trusted third-party services to operate our business:

• Stripe — for secure payment processing. Stripe handles your payment information in accordance with their privacy policy.
• Analytics tools — to understand how visitors use our website so we can improve the experience. These tools collect anonymized usage data.

5. Data security

We take reasonable measures to protect your personal information, including encryption of data in transit (HTTPS) and at rest. Payment data is handled entirely by Stripe, which is PCI DSS Level 1 certified — the highest level of security certification in the payments industry.

However, no method of electronic storage or transmission is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

6. Your rights

Depending on your location, you may have the following rights regarding your personal data:

• Access: request a copy of the personal data we hold about you.
• Correction: request that we correct inaccurate or incomplete data.
• Deletion: request that we delete your personal data.
• Opt out: unsubscribe from marketing communications at any time.

To exercise any of these rights, contact us at [email protected]. We will respond within 30 days.

7. California residents (CCPA)

If you are a California resident, you have the right to know what personal information we collect, request its deletion, and opt out of any sale of personal information. As stated above, we do not sell your personal information. To submit a request, email [email protected].

8. Cookies

Our website may use cookies and similar technologies to remember your preferences and analyze site traffic. You can control cookies through your browser settings. Disabling cookies may affect your experience on our website.

9. Children's privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us and we will promptly delete it.

10. Changes to this policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or by posting a notice on our website. We encourage you to review this page periodically.

11. Contact us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at [email protected].